Chicago Marathon Campaign Illustrations

Category: Design <

I was in Chicago last September and I was amazed and inspired by the promotional campaign for the 2009 Chicago Marathon. The illustrator, Chuck Anderson, created each illustration from handmade shoe prints. The illustrations appeared throughout Chicago on building murals, billboards, light pole banners, etc.
The messaging behind the promotional campaign was to encourage runners to "leave their mark" both through participating in the race as well as running on behalf of a charity.

See more campaign illustrations here.

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