Hola amigos! Here's where we stash information about us, our work, our clients, stuff we encounter, stuff we eat, the industry we love, the places we live, or otherwise just something we think is worth mentioning and hope you find it interesting too.
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January 28, 2010 | By Sum Agency
The campaign design we created for the Pete Domenici for Governor race has been making an appearance in the local media lately. Check this political cartoon that was printed in the Albuquerque Journal yesterday.
January 27, 2010 | By Sum Agency
And by small project we mean it was literally tiny - miniature, really.
You may recall the Small Things in Store for a Big Project post we did back in November on the miniature scene we were building for the Second Annual Equipment Roadeo. Well, the project is finished and it's fantastic.
We built an entire scene on a 27"x 27" piece of wood, covered it with Sculptamold (a paper-mache type substance) to build texture and hills. We then painted the ground, covered it with real dirt (collected from a Bernalillo County ditch bank) and completed the scene with trees, bushes, on-loo ...
July 30, 2009 | By Sum Agency
A new season brings with it a new strategy and look for SUM. We've found ourselves, like so many other companies, in a season where a self evaluation and refocus could be the difference between standing still or moving forward. This evaluation left us with the realization that our brand needs to reflect how our business model has evolved and grown. Our brand image has a new approach, utilizing simple and dynamic imagery to help clarify our purpose and positioning to companies seeking creative services.
The new logo is a visual repres ...
July 20, 2009 | By Rebekah
This past June, SUM partnered with the Public Works Affiliate of the New Mexico Association of Counties to build a promotional campaign for their First Annual Equipment Roadeo. SUM worked with NMAC to develop an event logo illustration, invitations, posters, programs, banners, trophies, shirts and an e-newsletter recap of the event's successes.
The Equipment Roadeo was attended by many enthusiastic equipment operators, county commissioners and many entertained onlookers. While we are still enjoying ...
July 1, 2009 | By Sum Agency
This August, SUM Partner and woman of virtue, Celia Garcia, will be walking in Chicago's Breast Cancer 3-Day, a 60-mile walk to benefit the Susan G. Komen fight against breast cancer.
"I'm walking for all the women in my life in hopes that a struggle is prevented and that a fight against cancer is won. This is a passion of mine and I am showing all of you what lengths I will go for a cause that I wholeheartedly believe in."
She's even outfitted her blog, OurMadLife.com (Their familly's adventures living in Madison, ...
