Hola amigos! Here's where we stash information about us, our work, our clients, stuff we encounter, stuff we eat, the industry we love, the places we live, or otherwise just something we think is worth mentioning and hope you find it interesting too.
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October 7, 2009 | By Sum Agency
Today's new doodle from Google marks the 57th anniversary of the day the first patent was made on the barcode. Granted to American inventors Norman Joseph Woodland and Bernard Silver three years after it was filed, patent number 2,612,994 was for a pattern of concentric circles, rather than the set of straight lines used today...
Read the rest of the ...
September 24, 2009 | By Sum Agency
When it comes to our personal appearance, we all want to look good. And sometimes, as a safety measure, before we present ourselves to the world, we ask for a trusted second opinion about how we look. It's a real confidence booster and sometimes it saves us from a fashion faux pas. The question is, do you pay the same attention and hold the same scrutiny to the way your company is presented to your customer? Does your ad get that second opinion from a trusted advisor or does it quickly get sent off as the ad-equivalent of a circus clown, just hoping someone will see it? It's great that you want to get your customer's attention, but oftentimes those attempts are at the expense of an ad that l ...
September 16, 2009 | By Kenny
A little obvious, but lets just say the iPod was released in the '70s, the new nano came out in '79, and Jobs was big on celebrity spokespeople. The ad might perhaps look a little something like:
September 2, 2009 | By Rebekah
I LOVE the nostalgia and craftsmanship in the new Wes Anderson stop-motion film, Fabulous Mr. Fox.
For one, stop-motion is just ridiculous. To think they create full length movies out of thousands and thousands of individual images is nuts! It took 24 individual shots to create thirty seconds of film - and a full day to get 30 seconds worth. All the sets, creatures, costumes and props were made by hand and a lot of the sound was recorded on location... in attics, forests, stables, and even underground.
It also looks really entertaining and fun. Here are a few fast facts for ya:
Tagline: His life is fantastic. His wife is fantastic. His neighbours NOT so fantastic.
Plot: Angry far ...
July 30, 2009 | By Sum Agency
A new season brings with it a new strategy and look for SUM. We've found ourselves, like so many other companies, in a season where a self evaluation and refocus could be the difference between standing still or moving forward. This evaluation left us with the realization that our brand needs to reflect how our business model has evolved and grown. Our brand image has a new approach, utilizing simple and dynamic imagery to help clarify our purpose and positioning to companies seeking creative services.
The new logo is a visual repres ...
