December 10, 2009 | By Celia

5 New Year's Resolutions for your Business

We have officially reached the holiday craze with Christmas just weeks away. While your focus may be tied to holiday parties and wrapping up end of year projects, you should also take this time to reflect on the progress you have made in 2009 and plan for a prosperous 2010. We know you're busy chipping away at the remaining to-do list for this year, so we thought we'd lend a helping hand and offer some resolutions we think are important for you to implement next year. So sit back, sip a glass of eggnog and let us share some ideas with you!

1. Social Media (Twitter, Facebook, Blogging)

If you haven't considered social media as a means to marketing your business, you should. It creates a ...

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December 7, 2009 | By Celia

Is Social Media Right for Your Business?

If you haven't considered social media (or online networking) as a means to marketing your business, you should. For one thing, it creates a cost-effective opportunity to authentically connect with current and prospective customers. It also presents opportunities to network with peers and vendors. Of course, social media isn't the end all be all to marketing, but it is an essential component to any successful marketing mix.

Before you decide if social media is right for your business, you need to first do a little research. Observe the conversations your current and potential customers are having on social networking sites like Twitter and on blog sites. You can do this by first searching ...

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