SUM Times

Hola amigos! Here's where we stash information about us, our work, our clients, stuff we encounter, stuff we eat, the industry we love, the places we live, or otherwise just something we think is worth mentioning and hope you find it interesting too.


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October 20, 2009 | By Celia

Why do brands go retro?

Posted in: Random

I was in a supermarket last week when I noticed Post's Raisin Bran's "vintage" boxes. This cereal box caught my attention amongst a sea of cereal boxes with bright colors and cartoon characters. I had to stop, read the box and snap a picture...heck I almost bought the cereal because I was intrigued by its ability to get my attention.

That visit to the supermarket got me thinking, "Why is it that brands go retro?" Companies spend huge amounts of money annually on updating their brands and products to remain relevant to today's consumer. So why would a brand undo all those years of mod ...

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October 7, 2009 | By Sum Agency

Happy B-day Barcode

Posted in: Random

Barcode Birthday

google barcode iconToday's new doodle from Google marks the 57th anniversary of the day the first patent was made on the barcode. Granted to American inventors Norman Joseph Woodland and Bernard Silver three years after it was filed, patent number 2,612,994 was for a pattern of concentric circles, rather than the set of straight lines used today...

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