September 24, 2009 | By Sum Agency
Does this ad make me look fat?
Posted in: ResourcesWhen it comes to our personal appearance, we all want to look good. And sometimes, as a safety measure, before we present ourselves to the world, we ask for a trusted second opinion about how we look. It's a real confidence booster and sometimes it saves us from a fashion faux pas. The question is, do you pay the same attention and hold the same scrutiny to the way your company is presented to your customer? Does your ad get that second opinion from a trusted advisor or does it quickly get sent off as the ad-equivalent of a circus clown, just hoping someone will see it? It's great that you want to get your customer's attention, but oftentimes those attempts are at the expense of an ad that l ...

