December 23, 2007 | By Kenny

NRC, Creward Cup

The Creward Cup is the result of an internal marketing assignment given by National Roofing management to reward the different crew teams for complying and succeeding safety and quality standards at the job sites. What better way to do this than to make it a competition. Like any competition there are rules follow. The winning crew that scores the highest will be rewarded with a cash bonus each quarter and have bragging rights of being the "Cup Keepers." SUM designed and developed everything from the name (Creward being the words "crew" and "reward" combined. Cup being a large metal cup trophy thing) and logo to promotional ...

April 21, 2007 | By Kenny

NRC Green Roofs

Posted in: Advertising & Promotional

National Roofing Green Roofs
This ad promoting National Roofing's Green Roofs debuts in the Spring issue of SuCasa magazine.

March 7, 2007 | By Kenny

MyBank Ads

Posted in: Advertising & Promotional

MyBank is dedicated to knowing their customers on a personal level. A byproduct of this approach is the ability to truly get to know the customers as people - their family, their situations, their hobbies, their plans for the future, their favorite food. It all falls back on MyBank's ability to relate to their customers and know them. We accomplished this message in a campaign that lets the audience know that "MyBank knows" and cares about their needs.

January 17, 2007 | By Kenny

National Roofing Holiday Promo

Posted in: Advertising & Promotional

National Roofing's holiday promo: a Reinforced Gingerbread Roof Kit, "For extra durability this holiday season." The package contained the "ingredients" necessary to build a full gingerbread house and emulated the technical illustrations of National Roofing's real roofing materials.

National Roofing Holiday Promo