Hola amigos! Here's where we stash information about us, our work, our clients, stuff we encounter, stuff we eat, the industry we love, the places we live, or otherwise just something we think is worth mentioning and hope you find it interesting too.
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July 29, 2008 | By Kenny
Print campaign for Upland Corporation, promoting their ICF product. Initial run in SuCasa magazine.
July 5, 2008 | By Kenny
In 2007, SUM and United Way of Central New Mexico sought out to change the way people think about giving. Our goal: to introduce giving as an act that anyone can be a part of and feel good about. The creative approach was to develop a "product" called Giving. The vibrant colors and message position giving as something tangible and familiar to a consumer culture. The new approach opened many doors to new ways people can be introduced to the act of giving.
The creative execution for 2008 is a continuation of View More »
January 29, 2008 | By Kenny
The messaging for this National Roofing outdoor campaign was developed to initiate a proactive approach to maintaining a commercial roof... with a touch of humor of course.
More photos to see...
January 29, 2008 | By Kenny
In 2007, we were awarded the account for United Way of Central New Mexico (UWCNM) to produce their new advertising campaign. We started with the desire to introduce a new season of giving and change perceptions of what it means to give to charity. We wanted to encourage the act of giving by expressing the fact that it's enjoyable. Giving is a wonderful thing! It's not sad or uncomfortable. It's fun and awesome! It has the ability to change communities and the world. It's cool and it makes you feel good. Our approach positions Giving as a product that "Makes Life Better." As a product, Giving c ...
January 28, 2008 | By Kenny
We created the concept for a series of ads for Windmill Ridge at Rancho Viejo--a neotraditional community located in Santa Fe, NM. The assignment was to increase awareness and differentiate Windmill Ridge from the competition, resulting in sales. The look and feel was to be hip, distinctive, modern, compelling, and avoid cliche real estate advertising--all while maintaining a feeling of traditional southwest living.
The message is simply, "A place where you live." Windmill Ridge has life and community. The ads express this with "live action living." Through the ads, the viewer catches a glimpse of this community that i ...
